Home / General / Vocabulario, colocaciones y phrasal verbs sobre publicidad

Vocabulario, colocaciones y phrasal verbs sobre publicidad

Después de un tiempo de descanso, volvemos con una nueva entrega de “un poco de todo” sobre un campo específico. En esta ocasión, vamos a tocar el tema de la publicidad, aunque también hay algunos ejemplos que no cumplen del todo el requisito 😛

De cualquier manera, espero que os gusten los ejemplos 😉

 

Action-packed movie / ad – Una película / un anuncio lleno de acción
Television audiences of the 1960s might have been shocked by an action-packed movie of today!
Advert for chocolate – Anuncio de chocolate
I love adverts for chocolates. My mouth always waters, when I watch them.
Bike chains – Cadenas de una bici
Grease is good for bike chains.
Car advert – Anuncio de coches
I bet Rafael Nadal earned a lot for that car advert.
Expert on advertising – Experto en publicidad
Bob Garfield is an American expert on advertising.
Hand cream – Crema de manos
The best ad of the year was for esencial hand cream.
High-quality production – Producción de alta cualidad
Spielberg only gets involved in high-quality productions.
Make of product – Marca (de un producto)
‘Adidas’ is a particular make of product.
Television audiences – Audiencias de televisión
Television audiences of the 1960s were not so demanding as nowadays.
Top footballers – Futbolistas números uno
I’ll always remember an ad they put on TV with a whole team of top footballers from around the world.
TV advert – Anuncio de televisión
The students read a text about a TV advert.
(Advertising) Film Festival – Festival de cine (publicitario)
In the south of France a parallel Advertising Film Festival is also held.
Casual clothes – Ropas sport / de diario
The actor looks like a normal person and he’s dressed in casual clothes.
Certain / unsure speaker – Hablante seguro / inseguro
When the sentence is read as a statement, the speaker is certain.
Catchy jingle – Tono pegadizo
He always buys mobile phones with catchy jingles.
Cunning ad – Anuncio inteligente (astuto)
This ad is really inspired. Cunning. Brilliant.
Deep message / character / voice – Profundo mensaje, personaje, voz
His tales are very well-known for their deep message.
Doleful eyes – Ojos tristes
My basset hound usually has a sad facial expression, with doleful eyes.
Dramatic ending – Final dramático
The story is not disapointing at all, as it a good storyline and a dramatic ending.
Droopy ears – Orejas mustias, caídas
My basset hound usually has a sad facial expression, with droopy ears.
Enormous budget –Enorme presupuesto
That recent advert for computers must have had an enormous budget.
Graceful vehicle – Vehículo (que se mueve) con elegancia
We saw an ad of a graceful silver vehicle moving through an unusual landscape.
High budget, voice… – Alto presupuesto / tono de voz…
It couldn’t have been Tom Cruise on the voice-over. His voice is higher than the one played over the film.
Huge influence, variety, budget, market, picture… – Gran influencia, variedad, presupuesto, mercado…
Seeing famous people on screen can be a huge influence on us.
The special effects of that ad were incredible. The budget must have been huge … all for one advert!
Low budget / voice – Bajo presupuesto, tono de voz…
Argentinian movies are famous for their excellent actors and low budgets.
Major source – Principal fuente
Busy roads are a major source of irritation to drivers.
Memorable tune – Melodía memorable
A jingle is a short, memorable tune, often with words, used to advertise a product.
Misleading beginning / apariencia – Comienzo / apariencia engañosa
The beginning of the ad is a bit misleading. It’s a bit of a let-down when you realize it’s just another car advert!
Narrow variety / market / picture / view – Miras etc. estrechas
His view about life is very narrow.
No-nonsense attitude / advert / guarantee – Actitud / anuncio serio (sensato) / garantía firme (eficiente)
The sold us the furniture with a five-year no-nonsense guarantee.
This is a no-nonsense advert, promoting an everyday product.
Now-famous words – Palabras ahora célebres
I love the scene when the actress says to camera the now-famous words: “Tomorrow shall be another day”
Powerful images – Imágenes poderosas
The ad is full of powerful images with exotic places.
Powerful slogan – Slogan poderoso
The most effective ads are those ones with powerful slogans.
Right ingredients – Ingredientes adecuados
That ad’s got the right ingredients to sell the product.
Shallow idea / message / character – Idea / mensaje poco profundo / plano
The water gets quite shallow towards the shore.
His ideas seem to me quite shallow and inmature.
Simple truth – La pura verdad
The simple truth is that the ad failed to enter the ad in time for the festival deadline.
Sophisticated novel – Novela sofisticada
I have just read a sophisticated new novel by a tremendous Scottish author.
Special effects – Effectos especiales
That couldn’t have actually happened. That ad must have used many special effects.
Spoken commentary – Comentario hablado
They used Tom Cruise on the voice-over (or spoken commentary) of that film.
Squeaky chain – Cadena (de una bici) chirriante
Her bike has a very squeaky chain.
Squeaky clean – Limpísimo, super limpio
The place was squeaky clean.
Striking images – Imágenes impactantes
The problem of today’s mass media is that they over use striking images all the time.
Successful TV advert – Anuncio de éxito
That advert keeps coming back on TV. It must be very successful, I suppose.
Unforgettable ending – Final inolvidable
The ending itself is unforgettable – quite spectacular, isn’t it?
Wide variety / market / picture – Amplia variedad, etc.
A wide variety of products are sold in that big store.
(to) A noise (for e.g. a squeak) remains – Seguir / permanecer un ruido (ej. un chirrido)
We tried to fix the car, but the squeak remained.
(to) Advertise a TV program / a product – Anunciar un programa de televisión
Channel 3 is always advertising the same TV program.
(to) Cost a fortune –Costar una fortuna
The latest Sony ad must have cost a fortune to produce!
(to) Hold a Festival – Celebrar un Festival
The Cannes Film Festival is held every May-June in the south of France.
(to) Launch a film / a channel – Lanzar, presentar una película
The ad is launching two new film channels available from a cable TV company.
(to) Make an impact – Causar impacto, impactar
The fact that you remember the character now means he made an impact on you.
(to) Promote a product – Promocionar un producto
Cosmetic firms are always promoting new products.
(to) Read a slogan – Leer un slogan
If you read the slogan, it sounds as if it’s about shampoo.
(to) Reinforce the quality –Reforzar la calidad
By showing failure in a different context, the quality of the product is reinforced.
(to) Ride a bike – Ir en bici
The ad shows a woman riding her bike.
(to) Show the product – Mostrar el producto
Adverts for food always show the product.
(to) Tell a storyline – Contar un argumento
The radio DJ told us a story on air.
(to) Dive off – Zambullirse, tirarse al agua
I like the scene whe the protagonist dives off the deck and swims back to the island.
(to) Drink spirits – Tomar bebidas alcohólicas (de alta graduación)
I don’t drink spirits ! But unfortunately I bet plenty of people were persuaded with that ad to rush out and buy some bottle, though.
(to) Get off – Bajarse de
The old man got off his motorbike to buy some bread.
(to) Rub – Frotar
The woman rubbed some greese onto the chain of her bike.
(to) Sail away – Navegar
Seeing the two kids sailing away on the boat is something spectacular.
(to) Set on – Localizado en
That travel agency advertisement is set on a tropical island somewhere in the Caribbean.
(to) Stick in – Arraigar en
Ads stick in your mind when they contain something remarkable.
(to) Stick to – Ceñirse a
The ads of that serious newspaper stick to text rather than visual images.
(to) Succeed in – Tener éxito en
It’s incredible the way this ad succeeds in telling a story in such a short time.
(to) Brilliantly put together – Montar (una película, un anuncio) brillantemente
There’s one ad I really like, because it’s brilliantly put together.
(to) Personally loathe – Detestar personalmente
I must admit that although I personally loathe the ad, it sells the product pretty well.
(to) Work well – Funcionar bien
I suppose ads do work well when they contain something out of the ordinary.
Totally overwhelmed – Totalmente abrumado
The children were totally overwhelmed by the action-packed cartoons.
Truly successful – Verdaderamente exitoso
Is that coke ad truly successful ? I mean, did you dig into your pocket to buy a bottle?
Well-known – Muy conocido
The actress is really admired for her well-known personality.

Leave a Reply

Deja un comentario

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información. ACEPTAR

Aviso de cookies
" />