Vocabulario, colocaciones y phrasal verbs sobre publicidad

Advert for chocolate – Anuncio de chocolate

I love adverts for chocolates. My mouth always waters, when I watch them.

Bike chains – Cadenas de una bici

Grease is good for bike chains.

Car advert – Anuncio de coches

I bet Rafael Nadal earned a lot for that car advert.

Expert on advertising – Experto en publicidad

Bob Garfield is an American expert on advertising.

Hand cream – Crema de manos

The best ad of the year was for esencial hand cream.

High-quality production – Producción de alta cualidad

Spielberg only gets involved in high-quality productions.

Make of product – Marca (de un producto)

‘Adidas’ is a particular make of product.

Television audiences – Audiencias de televisión

Television audiences of the 1960s were not so demanding as nowadays.

Top footballers – Futbolistas números uno

I’ll always remember an ad they put on TV with a whole team of top footballers from around the world.

TV advert – Anuncio de televisión

The students read a text about a TV advert.

(Advertising) Film Festival – Festival de cine (publicitario)

In the south of France a parallel Advertising Film Festival is also held.

Casual clothes – Ropas sport / de diario

The actor looks like a normal person and he’s dressed in casual clothes.

Certain / unsure speaker – Hablante seguro / inseguro

When the sentence is read as a statement, the speaker is certain.

Catchy jingle – Tono pegadizo

He always buys mobile phones with catchy jingles.

Cunning ad – Anuncio inteligente (astuto)

This ad is really inspired. Cunning. Brilliant.

Deep message / character / voice – Profundo mensaje, personaje, voz

His tales are very well-known for their deep message.

Doleful eyes – Ojos tristes

My basset hound usually has a sad facial expression, with doleful eyes.

Dramatic ending – Final dramático

The story is not disapointing at all, as it a good storyline and a dramatic ending.

Droopy ears – Orejas mustias, caídas

My basset hound usually has a sad facial expression, with droopy ears.

Enormous budget –Enorme presupuesto

That recent advert for computers must have had an enormous budget.

Graceful vehicle – Vehículo (que se mueve) con elegancia

We saw an ad of a graceful silver vehicle moving through an unusual landscape.

High budget, voice… – Alto presupuesto / tono de voz…

It couldn’t have been Tom Cruise on the voice-over. His voice is higher than the one played over the film.

Huge influence, variety, budget, market, picture… – Gran influencia, variedad, presupuesto, mercado…

Seeing famous people on screen can be a huge influence on us.

The special effects of that ad were incredible. The budget must have been huge … all for one advert!

Low budget / voice – Bajo presupuesto, tono de voz…

Argentinian movies are famous for their excellent actors and low budgets.

Major source – Principal fuente

Busy roads are a major source of irritation to drivers.

Memorable tune – Melodía memorable

A jingle is a short, memorable tune, often with words, used to advertise a product.

Misleading beginning / apariencia – Comienzo / apariencia engañosa

The beginning of the ad is a bit misleading. It’s a bit of a let-down when you realize it’s just another car advert!

Narrow variety / market / picture / view – Miras etc. estrechas

His view about life is very narrow.

No-nonsense attitude / advert / guarantee – Actitud / anuncio serio (sensato) / garantía firme (eficiente)

The sold us the furniture with a five-year no-nonsense guarantee.

This is a no-nonsense advert, promoting an everyday product.

Now-famous words – Palabras ahora célebres

I love the scene when the actress says to camera the now-famous words: “Tomorrow shall be another day”

Powerful images – Imágenes poderosas

The ad is full of powerful images with exotic places.

Powerful slogan – Slogan poderoso

The most effective ads are those ones with powerful slogans.

Right ingredients – Ingredientes adecuados

That ad’s got the right ingredients to sell the product.

Shallow idea / message / character – Idea / mensaje poco profundo / plano

The water gets quite shallow towards the shore.

His ideas seem to me quite shallow and inmature.

Simple truth – La pura verdad

The simple truth is that the ad failed to enter the ad in time for the festival deadline.

Sophisticated novel – Novela sofisticada

I have just read a sophisticated new novel by a tremendous Scottish author.

Special effects – Effectos especiales

That couldn’t have actually happened. That ad must have used many special effects.

Spoken commentary – Comentario hablado

They used Tom Cruise on the voice-over (or spoken commentary) of that film.

Squeaky chain – Cadena (de una bici) chirriante

Her bike has a very squeaky chain.

Squeaky clean – Limpísimo, super limpio

The place was squeaky clean.

Striking images – Imágenes impactantes

The problem of today’s mass media is that they over use striking images all the time.

Successful TV advert – Anuncio de éxito

That advert keeps coming back on TV. It must be very successful, I suppose.

Unforgettable ending – Final inolvidable

The ending itself is unforgettable – quite spectacular, isn’t it?

Wide variety / market / picture – Amplia variedad, etc.

A wide variety of products are sold in that big store.

(to) A noise (for e.g. a squeak) remains – Seguir / permanecer un ruido (ej. un chirrido)

We tried to fix the car, but the squeak remained.

(to) Advertise a TV program / a product – Anunciar un programa de televisión

Channel 3 is always advertising the same TV program.

(to) Cost a fortune –Costar una fortuna

The latest Sony ad must have cost a fortune to produce!

(to) Hold a Festival – Celebrar un Festival

The Cannes Film Festival is held every May-June in the south of France.

(to) Launch a film / a channel – Lanzar, presentar una película

The ad is launching two new film channels available from a cable TV company.

(to) Make an impact – Causar impacto, impactar

The fact that you remember the character now means he made an impact on you.

(to) Promote a product – Promocionar un producto

Cosmetic firms are always promoting new products.

(to) Read a slogan – Leer un slogan

If you read the slogan, it sounds as if it’s about shampoo.

(to) Reinforce the quality –Reforzar la calidad

By showing failure in a different context, the quality of the product is reinforced.

(to) Ride a bike – Ir en bici

The ad shows a woman riding her bike.

(to) Show the product – Mostrar el producto

Adverts for food always show the product.

(to) Tell a storyline – Contar un argumento

The radio DJ told us a story on air.

(to) Dive off – Zambullirse, tirarse al agua

I like the scene whe the protagonist dives off the deck and swims back to the island.

(to) Drink spirits – Tomar bebidas alcohólicas (de alta graduación)

I don’t drink spirits ! But unfortunately I bet plenty of people were persuaded with that ad to rush out and buy some bottle, though.

(to) Get off – Bajarse de

The old man got off his motorbike to buy some bread.

(to) Rub – Frotar

The woman rubbed some greese onto the chain of her bike.

(to) Sail away – Navegar

Seeing the two kids sailing away on the boat is something spectacular.

(to) Set on – Localizado en

That travel agency advertisement is set on a tropical island somewhere in the Caribbean.

(to) Stick in – Arraigar en

Ads stick in your mind when they contain something remarkable.

(to) Stick to – Ceñirse a

The ads of that serious newspaper stick to text rather than visual images.

(to) Succeed in – Tener éxito en

It’s incredible the way this ad succeeds in telling a story in such a short time.

(to) Brilliantly put together – Montar (una película, un anuncio) brillantemente

There’s one ad I really like, because it’s brilliantly put together.

(to) Personally loathe – Detestar personalmente

I must admit that although I personally loathe the ad, it sells the product pretty well.

(to) Work well – Funcionar bien

I suppose ads do work well when they contain something out of the ordinary.

Truly successful – Verdaderamente exitoso

Is that coke ad truly successful ? I mean, did you dig into your pocket to buy a bottle?

Well-known – Muy conocido

The actress is really admired for her well-known personality.